Trending Eye Patch OEM Analysis: 2025 Market Highlights & Formula Upgrades

As consumers seek more targeted and effective eye care solutions, Hydrogel Eye Masks are emerging as a breakout category in the global skincare market for 2025. For OEM brands, tapping into this trend with custom-designed products is now a smart and timely strategy.

🌟 Trend 1: Dual Upgrade – Function + Formula

Hydrogel patches outperform traditional eye masks with their high essence-holding capacity and slow-release technology. Popular trending formulas include:

• Peptides for Anti-Aging: Hexapeptides and copper peptides reduce fine lines and improve firmness;

• Caffeine for Puffiness: A favorite among urban professionals, ideal for depuffing and dark circle relief;

• Soothing Botanicals: Centella asiatica, green tea, and chamomile are great for sensitive or post-treatment skin.

OEM partners can mix and match ingredients for customized product positioning.

🌍 Trend 2: Global Platforms Demand Higher Standards

Sales data from Amazon, Shopee, and TikTok Shop confirm that “light medical” eye skincare is on the rise. Consumers prioritize safe ingredients, visible effects, and premium texture. Hydrogel’s high adhesion and cooling sensation meet these expectations—perfect for mid- to high-end positioning.

🧪 OEM Recommendations:

1. Carrier Material: Hydrogel fits modern aesthetics and functional use for premium branding;

2. Packaging Strategy: Individual sachets + retail gift sets help cover both e-commerce and offline markets;

3. Single-Function Focus: Define each SKU by a single benefit (e.g., firming, hydrating, brightening);

4. Compliance First: Formulas and marketing content should meet FDA/EU regulations for export readiness.